EMPLOYER BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
Employer branding is all about knowing your candidate audience. Our strategy will help you clearly see who your company is going to attract, who you want to attract and how to keep them.
We will help you find the stories, the ideas, the emotive pull factors and the unique selling points that your brand consists of and we help you identify your employer brand. Employer branding is so different to product branding, this isn't B2B or B2C but 'B2T™'
'Business to Talent'. B2T™ employer branding is supported by our in depth research, diagnostic findings and working in tandem with your key market selling messages to turn you into a visible employer and a career destination for talented professionals to progress their career.
We will help determine your unique Employer Value Proposition (EVP) so you can ensure the employer branding communicated both externally and internally is attractive, credible, differentiated. Making your company a destination for talent, not not just the short term but for the foreseeable future, as your company grows.
We use a bespoke diagnostic tool to ensure we research and analyse all the points required to craft your EVP. For more information get in touch.
Check out our Employer Branding Insights:
Employer Brand - Is it on Your 'To Do' List for 2019?
Being Unique in the War for Talent
How Talent Acquisition Automation & AI Can Damage Your Employer Brand
DIGITAL MARKETING
“Brand is not a product, it's an idea, it's a theory, it's a meaning, it's aspirational, it's inspirational”
Kevin Plank
Talent Attraction Digital Marketing enables you to be a digital magnet - to directly attract better candidates and talent than your competitors. Establishing stronger relationships with your target candidates and delivering your talent attraction messages to your target audience faster. That's why it should be at the very heart of your talent acquisition and attraction marketing mix.
Once we have helped you turn your brand into a super charged talent attracting magnet, we will help you let the world know about it. With the right digital marketing strategy you will become a 'talent attractor' rather than a 'talent acquirer'. There will be less need to 'go after' candidates, instead, the right candidates will come directly to you.
Check out our Recruitment Marketing Insights:
How Talent Acquisition Automation & AI can Damage your Employer Brand